A political campaign calling on Victorians to “serve” Premier Jacinta Allan with a symbolic eviction notice has emerged as one of the latest efforts to mobilise voters ahead of the November state election, framing the contest as a referendum on Labor’s record after more than a decade in government.

The campaign invites Victorians to add their names and personal messages to what organisers describe as a formal “eviction notice” that will be presented to the Premier three months before polling day.

Rather than coming from a landlord or a court, organisers say the notice is intended to represent the views of voters who believe Labor’s time in office should come to an end.

“Any Victorian who failed this badly at work would be shown the door,” the campaign declares, urging supporters to sign the document and explain, in their own words, why they believe the government should be removed at the next election.

The initiative forms part of a broader political push by Labor’s opponents to increase pressure on the Allan Government as campaigning intensifies ahead of the scheduled Victorian election on 28 November 2026.

Campaign organisers point to several issues they say demonstrate government failure.

Among the most prominent is the cancellation of the 2026 Commonwealth Games, which the Victorian Government abandoned in 2023 after projected costs rose dramatically beyond original estimates.

The government ultimately agreed to a financial settlement with the Commonwealth Games Federation and affected regional host councils, with the cancellation remaining one of the most politically damaging decisions of Jacinta Allan’s administration after she succeeded Daniel Andrews as Premier.

Opposition parties continue to cite hundreds of millions of dollars spent on the abandoned event as evidence of poor financial management, while Labor argues cancellation avoided exposing taxpayers to substantially higher long-term costs.

The campaign also refers to allegations surrounding Victoria’s Big Build infrastructure program and the Construction, Forestry and Maritime Employees Union (CFMEU).

Recent investigations into alleged criminal conduct within sections of the construction union have generated significant political controversy.

Federal and state governments have responded with administrative reforms and investigations, while Opposition parties argue the allegations demonstrate inadequate oversight of major public infrastructure projects.

Labor has repeatedly stated that allegations of criminal conduct should be fully investigated and that individuals found to have broken the law should face prosecution. Government ministers have also emphasised that the alleged conduct should not be taken as evidence that all projects or workers associated with the Big Build were involved in wrongdoing.

Crime has become another major theme of the campaign.

Organisers cite recent violent incidents, including high-profile machete attacks and youth violence, arguing the Allan Government has failed to maintain public safety.

Public concern intensified after violent incidents at Melbourne’s Northland Shopping Centre earlier this year prompted widespread debate over youth offending and the availability of machetes.

In response, the Victorian Government announced legislation introducing a statewide ban on machetes together with strengthened police powers, arguing the reforms were designed to remove dangerous weapons from public places and improve community safety.

Opposition parties welcomed tougher penalties but argued the measures should have been introduced much earlier.

The campaign further criticises the state’s ambulance system, claiming one in three urgent emergency responses arrive outside target timeframes.

Ambulance Victoria has acknowledged ongoing operational pressures associated with increasing demand, workforce shortages and growing population needs, although the government says additional funding, recruitment and new ambulance stations are improving long-term capacity.

Health remains one of the Allan Government’s largest areas of public expenditure, with ministers arguing demand for emergency services has reached record levels following the COVID-19 pandemic and continued population growth.

State debt also features prominently in the campaign’s messaging.

Victoria’s borrowings have increased substantially over recent years following extensive investment in transport infrastructure, hospitals, schools and pandemic-related support measures.

The government argues these investments are necessary to accommodate future population growth and modernise public infrastructure, while critics contend the scale of borrowing places excessive pressure on future budgets and taxpayers.

The symbolic eviction campaign is designed to convert those concerns into a highly visible political statement rather than a formal legal process.

Participants are encouraged not only to sign their names but also to leave personal messages explaining why they believe the government deserves to lose office.

Organisers say the completed document will be delivered to the Premier on 28 August, exactly three months before Victorians vote.

The language deliberately mirrors an eviction notice served by a landlord, presenting voters as the employers of government and the election as the mechanism through which public performance is judged.

The Allan Government has not responded specifically to the campaign itself.

However, Labor ministers have consistently defended the government’s record, pointing to major transport investments, expanded health spending, school construction, renewable energy projects and employment growth as evidence that Victoria continues to invest for the future.

The government also argues many of the current financial pressures stem from extraordinary circumstances, including pandemic recovery, inflation and global economic uncertainty.

Political analysts note that highly personalised campaigns targeting incumbent leaders have become increasingly common in Australian elections.

Rather than focusing exclusively on party ideology, modern campaigns often seek to frame elections around the perceived performance of premiers or prime ministers, particularly when cost-of-living pressures dominate public debate.

Jacinta Allan became Premier in September 2023 following Daniel Andrews’ resignation and is now leading Labor into its first statewide election under her leadership.

Labor has governed Victoria continuously since 2014 and is seeking a fourth consecutive term in office.

The Liberal-National Coalition argues the election offers voters an opportunity to change direction after more than a decade of Labor government, while Labor maintains its long-term infrastructure investments and economic policies provide the strongest foundation for Victoria’s future.

Whether symbolic campaigns such as the “eviction notice” influence voting behaviour remains uncertain.

Political petitions and online campaigns often attract significant attention and help shape public discussion, but election outcomes are ultimately determined by a broad range of issues including economic conditions, leadership perceptions, local candidates and campaign performance.

As Victoria moves closer to polling day, however, the campaign illustrates the increasingly confrontational tone of the election contest, with both government and opposition seeking to convince voters that the state’s future depends on the choice they make at the ballot box.